|About the Book|
A practical online marketing best practices guide, focused on how to identify, avoid and not get pulled into one of the seven biggest time and money wasters when setting up an online presence. Filled with tips on how to do it right plus deeper divesMoreA practical online marketing best practices guide, focused on how to identify, avoid and not get pulled into one of the seven biggest time and money wasters when setting up an online presence. Filled with tips on how to do it right plus deeper dives into- two simple time and task management systems, a nine point check list for business builders, the Landing Page concept and many more real life tips.It is meant to empower and have the reader rise above the seven most frequent time, effort and money wasting mistakes made by online marketers. They ill definitely trap and keep you from reaching your goal.Their origin are the insights gleaned through observation and interaction with hundreds of solo-entrepreneurs and small business owners attending my Internet focused Meetup group over a five year period.You may recognize some of these problem areas, I call traps yourself:-Chasing Shiny Objects-Relying on a fuzzy strategy-Thinking that everyone can be my customer-Not being informed and being taken advantage of-Falling for the sales pitch-Procrastinating and not getting startedIncluded are simple time and business planning tips and processes that will get you to your destination quicker and save you lots of frustration in whatever you may be pursuing.Content OverviewThe book dives into each of the major problem areas, each dealing with one of the major stumbling blocks most new as well as not so new to Online/Internet Marketing fall into. They are more like traps that tend to snag most of us at one time or another.Through examples and illustrations I help you recognize the traps, offer tips on minimizing their impact and introduce you to efficiency tools and systems that will serve you well with any Internet or non-internet related projects. Intertwined within My Best Advice and Insights.... youll also find:-Two very simple but effective task and time management tools-The why, what and how of the all important flow of a sale, we call the sales funnel-A simple but highly effective lean canvas based business evaluation and planning tool that youll appreciate-A glimpse into whats behind the ever accelerating rate of changeWhat Youll GainAs you go through the book Im sure that youll be able to relate with several of the most common, effort and money wasting traps. Dont be like one of our attendees, that spent around twenty thousand dollars setting up her online marketing business and six months after launch having to start from scratch. Had she been aware of just one of the traps she was walking into when she handed the work over, that would not have had to happen.The Bottom LineIf youll pay attention to these and put the recommended best practices into use, youll be miles ahead of most that are building an online business or marketing campaign.